Manu P Toms, Hindustan Times
Mumbai, March 23, 2011
The Tatas are all set to bring a smaller and a fuel efficient Land Rover - the Range Rover Evoque - to India by early next year, after its global debut in the middle of this year. About the India entry of the upcoming Evoque, Carl Peter Forster, managing director and CEO, Tata Motors said ''Probably not this year. Probably, early next year.''
The tentative timeframe for the India entry put out by the company puts to rest on speculations that its India launch will be simultaneous with its global launch in mid-2011.
Tata-owned British luxury car maker Jaguar Land Rover (JLR) has been working on smaller and fuel-efficient models to meet the toughening emission norm challenges and to increase volume. Range Rover Evoque, a luxury-SUV which aims an ambitious fuel economy of 21 km per litre and 120 g/km CO2 emissions, will be launched in major markets such as UK and US this year.
For JLR globally, a smaller sedan will follow a smaller SUV launch. The details of a smaller Jaguar, competing against Mercedes C Class and BMW 3 series will be launched soon. It is speculated that the car will be called Jaguar XS.
The assembly of Freelander, the launch of Evoque and expansion of dealerships to more than a dozen will help JLR improve its position in the luxury car market. Jaguar Land Rover, which sold around 250 units in India in 2009-10, is trying hard to catch up with established luxury players such as Mercedes Benz, BMW and Audi in India.
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