Wednesday, April 27, 2011

Frugal Tata Pixel bound for India too?

Manu P. Toms, Hindustan Times
Geneva, March 02, 2011

The Europe-specific new Nano - Tata Pixel - the concept of which was launched at the Geneva Motor Show may also come to India. The new car may consider the demands of Indian market, Tata group chairman Ratan Tata told HT on the sidelines of the unveiling of this "small city car" at Geneva. Answerin g a question if Tata Pixel will also consider Indian customers' interests he said "It may. But you must always remember this car is still at a concept stage".

Given the 29 km per litre mileage, improved comforts and sophistication the Pixel can be a huge attraction for Indian customers as well.

While unveiling the three metre-long four seater diesel car along with Ratan Tata, Carl Peter Forster, MD and CEO of Tata Motors said the company is planning an electric version of Tata Pixel. "It can one day become an electric city car," he said.

The Pixel is positioned as "a small city car for Europe". Fuel economy and maneuverability are highlighs of the new small car from the Tata stable.

(The writer's trip to Geneva was sponsored by Tata Motors)

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